THE BEST MIKESBIKES FREE WINNING GUIDE AND TIPS

MBA Simulation game - Free Winning Guide and Tips (MikesBikes 2019 - 2021)

ROUND BY ROUND GUIDE FOR 8 ROUNDS

MBA Simulation Games

(2019 – Free Winning Guide and Tips)

Step by Step guide for each round

This simulation game focuses on strategic management for bikes manufacturing.

You and your team take decisions as a leader of a firm to get higher profitability than competitors.

This is step by step guide from round 1 to round 8 to win the game with top sales, profit, market share and stock prices or SHV (shareholder value)

Because competitors will make different decisions of each round, your team decisions need to adjust, therefore use the step by step guides still need adjustment of each round to gain top sales and profit.

Do not just use the numbers, need adjustment to meet conditions of each round.

START

Think about a nice Name for your Firm, eg. Lux BMK Mek Speed Bikes or any name

Create a Vision and Mission for Your Firm.

VISION: To be the company having highest market share with best cycling experience to customer empowered by superior technology.

MISSION: To be the market leader globally & to provide customer best products and experience.

STRATEGIES:

1. Good product, check ideal spot in perceptual map

2. Good prices for Adventure, and also good prices for Leisure

3. High advertising: invest more on advertising and promotion.

4. Attract more and more suppliers for increasing of sales.

5. Provide Extra support to Supplier.

6. Increase SCU every round to meet next round demands

7. High quality, good prices to gain high sales and profit

8. Keep track of competitor strategy to make better decisions

9. Long term strategy with 8 rounds, invest in rounds 1-2-3 and lead the game with top sales and profit all later rounds 4-8

ROUND 1

MBA Simulation game - Free Winning Guide and Tips (MikesBikes 2019) - ROUND 1

Round 1 (2019) Step by Step Guide and Tips

In this game, every year is processed by Roll-Over function.

Before setting decisions, check the Reports

Think about the target goal for First Roll Over (first Round) and make suitable Strategies which help you to achieve them and after Roll Over Analyze them, which help You to target goals and make strategy for next year.

Note in advance, this is long term strategy game with 8 rounds.

Start early and invest strongly to gain good sales, otherwise competitors will do, and gaining back market share is always harder than get is from first rounds.

Round 1 starts with:

- SHV: $ 13.97

- Retail Sales: $ 27 million

- Profit After Tax: $ 2.5 million

- Cash: $ 6.6 million

- Wholesales Sales: $ 14 million

- SCU: 24.000 (utilization: 63%)

- Product: 1

Target

Most simple target or goal is to increase each round by 10% or 20%

Product

For Adventure Segment

Last round sold: 16.000 units --- forecast sales for this round: 18.000 units (+13%)

SCU needed: 18.000 x 1.0 = 18.000

Workers needed: 45 to 60 (300-400 SCU per worker)

Buy new SCU for next round: 25.000 (do not sell) – next round will also produce Leisure segment

For Round 1
Price: $2000-2000
Produce: 20.000 - 23.000
Stock: 3-5 weeks

Price Production

Retail Price: put price between 1700 to 2200 (eg. $1800 - $1900 - $2000 - $2100 - $2200 then keep that prices for next rounds)

Planned Production: Increase to 23.000 or highest 25.000

Planned Safety Stock: 5 weak to avoid stock out and meet delivery requirement

Advertising

For the advertising, the ratios should be average divided in to 33%, 25%, and 42%.

TV: The investment on TV should be 40% maximum of total Advertising Expenses.

Internet: The Investment on it should be 30% max.

Magazine: On magazines it should not be above 50%.

For Round 1, can use TV: 400.000; Internet: 300.000 and Magazine: 500.000

Later rounds increase each round 20% or higher than competitors

Advertising For Round 1

TV: 400.000

Internet: 300.000

Magazine: 500.000

Public Relation

PB Exp. Ratio will be the same as the Advertising.

Manufacturing

Workers: 80
SCU: 25.000 + 5.000 (or 2.000)

Responsiveness

Current Employee: Increase your Employee according to need of your SCU and Production, But not very high because it Increase your Idle Time.

Current Plant Size: Increase the plant size up to double in 1- 3 rollover its help in 3-6 rollover for new segment to increase capacity

Process

Batch Size: Increase the Batch size by minimum 200 in every rollover Its control your Idle Time as well as decrease your Expenses. For Round 1 use 400

Set Up Time Reduction: It will Decrease the Time Of Setting Up your Plants. For Round 1, use 300.000

Supplier Relation: Help You to Reduce to Raw material inventory Stock Out. For Round 1, use 350.000

Raw Material In. W. Out: The Inventory Period You Want To hold With you If it is perfect it increase your production and reduce the Ram material Out and you don't have to pay extra for the Inventory Keep with you, On the Other hand it's vice versa. For Round 1, use 3 Weeks

BS: 400

SUT: 300.000

SR: 350.000

RM: 3 weeks

Quality

Average Salary: It's not should be too much, just near by 23.000 or increase it by 500 – 1.000 every year. For Round 1 use $26.000

Training: it decreases the servicing of you product and increase the quality of your product, It should be average 40. For Round 1 use 45 then increase to 50-55 and keep 60 for later rounds.

Preventative maintenance: to reduce the plant crashes and increase production. For Round 1 use 600.000

Quality System Technology: Its increase your Product Quality and useful to increase your sale. For Round 1 use 600.000

Inspection: Inspect charges to inspect the quality of your Final product increase the Quality of your product and you have to pay less for service of the product under warranty for your customers. For Round 1 use 18%

AS: $26.000

Training: 45 (50 - 55 - 60)

PM: 600.000

QST: 600.000

Inspection: 18%

Distribution

You have to decide the Extra support and the Retail margin that you want to give to your Distributors for selling your cycles.

Should spend more than your competitor but also not very high because it Decrease you profitability.

Bike Shop: spend for Round 1, use 200.000 and 51%

Department Store: for Round 1 spend 500.000 and 36%

Branding

For 1 to 3 Rollover you have to invest high on your Brand to Increase your Brand awareness.

Use 1.000.000 for round 1, then increase to 2.000.000, and keep 3.000.000 for all rounds

D&D

Develop a new project for Adventurer: Style 52/ Tech 54
Develop a new project for Leisure: Style 52/ Tech 11

NOTE, AGAIN:

Do not just use suggested numbers

Need to look at report and set numbers/decisions better than competitors

Finance

Equity: Buyback your Equity from the Second Rollover onward in installment it help you to increase your SHV.

Debt: Pay debt in Installment Second Rollover Onward to increase SHV.

Investors Relation: Pay little Bit More but Not too much to make good Relation with Investors It Increase your SHV A lot. For Round 1, use 300.000 - 400.000

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Estimated results for Round 1

Note in advance:

This is long term strategy game with 8 rounds.

Round 1-2-3 for investment, new products development, promo and sales

Therefore, round 1-2-3 will have good sales but low net profit

Lead the game all rounds 4-8 with top sales and profit.

- SHV: $ 14.31 - $17 / $12

- Retail Sales: $ 35 million - 43 M / 32M

- Profit After Tax: $ 500K - 3.2M / $620K

- Cash: $ 6.5 million - $10 M

- Wholesales Sales: $ 18.3 million - $22M

- SCU: 25.000 (utilization: 77%)

- Product: 1

Round 2 (2020)

BSC

SHV $ 17

Retail sales $ 43 M

Profit after tax $ 3.2 M

Cash $ 10 M

Wholesales $ 22 M

SCU 25.000 (Utilization: 77%)

Market summary

Leisure not sold yet

Adventure sold 19.000 ($ 2200/ 1750)

Market Information

Adventure 38.000 --- 43.000 (+ about 13%) No inventory

Leisure 42.000 (+ 7%) Start selling from Round 2

Product summary

Adventure 19.000 --- 22.000 x 1.0 --- 22.000 SCU

Leisure 21.000 --- 26.000 x 0.2 --- 5.000 SCU

Total needed: 27.000 SCU --- need about 90 workers

Should add 30% 8.000 SCU for next rounds

Production

Adventure 22.000 x $2.200 (5 weeks)

Ads 480.000 - 360.000 - 600.000

Leisure 25.000 x $ 400

Ads 300.000 – 240.000 – 180.000

SCU 42.000 + 8.000

80 + 40 Workers

Process 480 – 360.000 – 400.000 – 3 weeks

Quality 27.000 – 50 – 720K – 720K –19%

D&B 240K (78/120) – 52/55%

800K (116/300) – 38/40%

D&D New Adventure 54/57

Dividends 0

PR 500K

Estimated Cash $ 46M

Results for Round 2

SHV $27

Retail Sales $ 71 M

Profit After Tax $ 9.7 M

Round 3 (2021)

BSC

SHV $ 27

Retail sales $ 71 M

Profit after tax $ 9.7 M

Cash $ 21 M

Wholesales $ 37 M

SCU 34.000 (Utilization: 67%)

Market summary

Leisure sold 31.000 (loss: 10.000) $ 420/ 400

Adventure sold 26.000 (loss: 4.000) $ 2200/ 1775

Market Information

Adventure 58.000 --- 74.000 (+ 13%)

Leisure 58.000 --- 63.000 (+ 7%)

Product summary

Adventure 30.000 --- 34.000 x 0.66 --- 24.000 SCU

Leisure 40.000 --- 43.000 x 0.19 --- 8.000 SCU

Total needed: 32.000 SCU

Should add 30% 9.000 SCU for next rounds

Production

Adventure 34.000 x $2.100

Ads 600.000 - 430.000 - 720.000

Leisure 36.000 x $ 400

Ads 320.000 – 300.000 – 220.000

SCU 32.000 + 9.000 SCU

120 + 20 Workers

Process 580 – 430.000 – 500.000

Quality 28.000 – 55 – 860K – 860K – 20%

D&B 280K (101/120) – 53/55%

1000K (179/300) – 38/40%

D&D New Adventure 56/58

Dividends no

PR 600K

Estimated Cash $ 36M

Results for Round 3

SHV $ 41

Retail Sales $ 106 M

Profit After Tax $ 16 M

Round 4 (2022)

BSC

SHV $ 41

Retail sales $ 106 M

Profit after tax $ 16.4 M

Cash $ 39 M

Wholesales $ 54 M

SCU 43.000 (Utilization: 83%)

Market summary

Leisure sold 33.000/27.000 ($ 400/ 375)

Adventure sold 44.000/20.000 ($ 2100/ 1800)

Market Information

Adventure 65.000 --- 73.000 (+ 13%) No inventory

Leisure 60.000 --- 64.000 (+ 7%) Inventory: 3.000

Product summary

Adventure 44.000 --- 50.000 x 0.66 --- 35.000 SCU

Leisure 33.000 --- 36.000 x 0.19 --- 6.000 SCU

Total needed: 41.000 SCU

Should add 20% 10.000 SCU for next rounds

Production

Adventure 50.000 x $2.100 (5 weeks)

Ads 720.000 - 550.000 - 860.000

Leisure 36.000 x $ 390

Ads 430.000 - 360.000 - 270.000

SCU 41.000 + 10.000

140 + 30 Workers

Process 720 – 520.000 – 600.000 (3 weeks)

Quality 29.000 – 60 – 1000K – 1000K – 20%

D&B 250K (120/120) – 54/55%

1500K (277/300) – 39/40%

D&D New Adventure 57/60

Dividends 2.000K – 1800K - 200/824

PR 600K

Estimated Cash $ 52M

Results for Round 4

SHV $ 61

Retail Sales $ 140 M

Profit After Tax $ 22.7 M

Round 5 (2023)

BSC

SHV $ 61

Retail sales $ 140 M

Profit after tax $ 22.7 M

Cash $ 60 M

Wholesales $ 70 M

SCU 55.000 (Utilization: 86%)

Products 2

Market summary

Leisure sold 45.000 / 29.000 ($ 390/ 370)

Adventure sold 58.000 / 20.000 ($ 2100/ 1800)

Market Information

Adventure 78.000 --- 88.000 (+ 13%) No inventory

Leisure 74.000 --- 80.000 (+ 7%) No Inventory

Product summary

Adventure 58.000 --- 66.000 x 0.67 --- 46.000 SCU

Leisure 45.000 --- 49.000 x 0.19 --- 10.000 SCU

Total needed: 56.000 SCU --- Workers: 150 – 190 Workers

Should add 20% 10.000 SCU for next rounds

Production

Adventure 66.000 x $2.100 (5weeks)

Ads 800.000 - 660.000 – 1000K

Leisure 49.000 x $ 380

Ads 550K – 430K – 330K

SCU 55.000 + 10.000

170 + 20 workers

Manufacturing

Process 860 – 600K – 720K

Quality 30.000 – 60 – 1200K – 1200K – 20%

D&B 360K (120/120) – 55/55% (MAX)

1500K (299/300) – 40/40%

D&D New Adventure 59/62

Finance 5.000 – 300/1.400

PR 600K

Estimated Cash $ 74 M

Results for Round 5

SHV $ 83 / 20

Retail Sales $ 162 / 48

Profit After Tax $ 25 / 2

Round 6 (2024)

BSC

SHV $ 65 M

Retail sales $ 139 M

Profit after tax $ 20 M

Cash $ 62 M

Wholesales $ 68 M

SCU 52.000 (Utilization: 87%)

Products 2

Market summary

Leisure sold 33.000 (loss: 5.000) ($ 400/ 365 – should lower price)

Adventure sold 57.000 (loss: 7.800) ($ 2200/ 1800 – should keep going)

Market Information

Adventure 89.000 --- 100.000 (+ 12%) No inventory

Leisure 79.000 --- 85.000 (+ 8%) No Inventory

Product summary

Adventure 65.000 --- 73.000 x 0.69 --- 50.000 SCU

Leisure 38.000 --- 42.000 x 0.19 --- 7.800 SCU

Total needed: 58.000 SCU --- Workers: 150 – 200

Should add 20% 10.000 or 12.000 SCU for next rounds

Production

Adventure 73.000 x $2.200

Ads 1000K – 800K – 1200K

Leisure 42.000 x $ 400

Ads 500K – 340K – 660K

SCU 58.000 + 10.000 (or 12.000)

Manufacturing

Process 1000 – 720 K – 860 K

Quality 31.000 – 60 – 1500K – 1500K – 20%

D&B 360K (120/120) – 55/55% (MAX)

1800K (295/300) – 40/40%

Finance: Buy back stocks $3.000.000 (or $5.000.000)

D&D New Adventure Project (if needed)

Dividends 500/ 1480

PR 800K

Estimated Cash $ 76 M

Round 7 (2025)

BSC

SHV $ 91 M

Retail sales $ 171 M

Profit after tax $ 26 M

Cash $ 78 M

Wholesales $ 83 M

SCU 64.000 (Utilization: 88%)

Products 2

Market summary

Leisure sold 34.000 / 49.000 ($ 400/ 360 – should lower price)

Adventure sold 71.000 / 29.0000 ($ 2200/ 1750 – should keep going)

Market Information

Adventure 101.000 --- 114.000 (+ 13%) No inventory

Leisure 84.000 --- 90.000 (+7%) No Inventory

Product summary

Adventure 72.000 --- 81.000 x 0.69 --- 56.000 SCU

Leisure 34.000 --- 37.000 x 0.19 --- 7.400 SCU

Total needed: 64.000 SCU --- Workers: 160 – 220

Should add 20% 10.000 or 12.000 SCU for next rounds

Production

Adventure 81.000 x $2.200

Ads 1200K – 960K – 1400K

Leisure 30.000 x $ 400 (should $390 or $380)

Ads 600K – 480K – 800K

Workers 180 + 20

SCU 68.000 + 12.000

Manufacturing

Process 1200 – 860 K – 1000 K

Quality 32.000 – 60 – 1800K – 1800K – 20%

D&B 360K (120/120) – 55/55% (MAX)

1800K (300/300) – 40/40% (MAX)

Finance: Buy back stocks $3.000.000 (or $5.000.000)

D&D New Adventure Project (if needed)

Dividends 600/ 1600

PR 1000K

Estimated Cash $ 96 M

Round 8 (2025)

BSC

SHV $ 126 M --- $ 185

Retail sales $ 194 M --- $ 223 M

Profit after tax $ 28 M --- 34 M

Cash $ 96 M

Wholesales $ 126 M

SCU 75.000 (Utilization: 89%)

Products 2

Market summary

Leisure sold 41.000 / 47.000 ($ 400/ 360 – should lower price)

Adventure sold 80.000 / 32.0000 ($ 2200/ 1750 – should keep going)

Market Information

Adventure 114.000 --- 128.000 (+ 13%) 2.000 inventory

Leisure 89.000 --- 95.000 (+7%) 640 Inventory

Product summary

Adventure 80.000 --- 90.000 x 0.71 --- 64.000 SCU

Leisure 41.000 --- 45.000 x 0.19 --- 9.000 SCU

Total needed: 73.000 SCU --- Workers: 200 - 240

Should add 20% 12.000 or 14.000 SCU for next rounds

Production

Adventure 90.000 x $2.200

Ads 1400K – 1200K – 1700K

Leisure 45.000 x $ 380 (should reduce $10 each round)

Ads 700K – 600K – 900K

Workers 200 + 40

SCU 80.000 + 12.000 (or 10.000)

Manufacturing

Process 1500 – 1000 K – 1200 K – 3 weeks

Quality 33.000 – 60 – 2100K – 2100K – 20%

D&B 360K (120/120) – 55/55% (MAX)

1800K (300/300) – 40/40% (MAX)

Finance: Buy back stocks 20.000.000

D&D New Adventure Project (if needed)

Dividends 1000

PR 3000K

Estimated Cash $ 98 M

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MIKES BIKES Simulation Games - Free Winning Guide and Tips

Free Personal Support for Round 1 and Round 2 - Email:

mbabikes2012@gmail.com - Blogs: https://mbasimbikes.blogspot.com

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MBA Simulation Game - Free Winning Guide and Tips

Free Support for Round 1 and Round 2

Email: mbabikes2012@gmail.com

Blogs: https://mbasimbikes.blogspot.com

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THE BEST MIKESBIKES FREE WINNING GUIDE AND TIPS

Thứ Tư, 9 tháng 10, 2019

MBA Simulation game - Free Winning Guide and Tips (MikesBikes 2021) - ROUND BY ROUND GUIDE FOR 8 ROUNDS